The tape measure weighed a pound so it may seem strange that it led to such an irreversible and horrible fate. Sadly the man wasn't wearing a hard hat. And physics was not on his side: as we will see below, the tape measure that struck him was tantamount to a bullet.
We can use Newton's famed three equations of motion to determine the kinetic energy of the measure as it struck the unfortunate man's head. The three equations are:
v = u + at
s = ut + at^2/2
v^2 = u^2 + 2as
Here, u is the initial velocity, v is the final velocity, a is the acceleration, s is the distance covered and t is the time.
A moment's inspection reveals that out of the three equations it's most convenient to use the third one since it does not include time, a variable that's not directly apparent in the problem. It's important to convert all units to the same MKS or CGS systems to get the right answer. We use the following values:
u = 0 since the tape measure started from a stationary state.
a = the acceleration due to gravity, g = 9.8 m/s^2
s = 400 ft = 121.9 meters
m = 1 pound = 0.45 kilograms
So v^2 comes out to be 2*9.8*121.9 = 2389.24 which we will round up to 2389.
Now the kinetic energy is just mv^2/2 so we multiply this number by the mass which is 0.45 kilograms and divide by 2.
2389*0.45/2 = 537.48, which we will round up to 537 joules.
How does this number compare to the kinetic energy of other deadly projectiles, say bullets? From this Wikipedia article on muzzle energy comes a comparison chart. 500 joules is the KE of a bullet from a 0.45 Colt pistol. The same Colt that was called "the gun that won the American West" and which was the US military's standard issue firearm until the end of the 19th century.
So the tape measure that ended a life in Jersey City today had a kinetic energy that was more than the energy of a bullet from a 0.45 Colt. It was as if the man whose belt the tape measure fell from had shot the other guy at point blank range with a 0.45 Colt. I am assuming that even with a hard hat his chances of survival might have been close to zero. But possibly finite.
This simple calculation makes as good a case as we can think of for safeguarding every piece of equipment, no matter how small or large, at the top of construction sites with your life. Doing the same math for a quarter (weighing about 6 grams) gives an energy of only 7 joules, but bump up the weight to a third of a pound and the object acquires the same KE as a bullet from a 0.22LR pistol (about 160 joules). The nature of the impact would of course also depend on the material, its shape, the angle at which it strikes and other factors, but that would really be quibbling over trifles.
There are umpteen number of things on a construction site that are hard, rigid objects and weigh at least a third of a pound; large keychains, travel mugs, small tools like screwdrivers and cell phones come to mind. Newton's equations tell us why it's worth making sure that each one of these common necessities of daily life should be watched and secured as closely as possible. And please, please wear a hard hat.
Because everything changes when you are 400 ft from the ground.